Archive for the 'Featured Item' Category

Janet Jackson becomes a “Legend”

July 16 2010   1 Comment   

Wolverine Furs just heard the news that Janet Jackson will join the ranks of some of the most notable celebrities from the film, music and modeling world in Blackglama’s “What Becomes a Legend Most” campaign.  The following comes from Janet Jackson’s website. Make sure to contact our sales people and to check out our online store for Blackglama products!

Janet Jackson has wrapped up another gig. The singer will join the ranks of Diana Ross, Sophia Loren, Lauren Bacall, Elizabeth Taylor, Liza Minnelli and, more recently, Elle Macpherson and Elizabeth Hurley, as the newest face in the Blackglama advertising campaign, “What Becomes a Legend Most?”

Jackson was photographed by Rocco Laspata of Laspata DeCaro, at the Milk Studios in New York. The campaign, which begins in September, will span print, online and outdoor outlets. The ads will appear in Vanity Fair, W, Vogue, T Magazine and Harper’s Bazaar, as well as WWD and Style.com, in addition to the international editions of Vanity Fair, Vogue, Elle and Harper’s Bazaar. Blackglama will also mount a Times Square billboard at Broadway and 45th Street in September. The company has increased its marketing spend 40 percent from a year ago, but wouldn’t disclose dollar figures. Blackglama has also expanded its product line, introducing leather bags, eyewear, fragrance and fur accessories, in an effort to make it a less seasonal, more year-round brand.

A behind-the-scenes video documenting the making of the campaign will appear on the Blackglama and Jackson Web sites. Jackson flew to New York for the shoot after performing on the finale of “American Idol,” where her performance shot up to number one on iTunes (which she pointed out via Twitter after the fashion shoot).

So did she get to keep the mink?

“Yes, Janet did get to keep the coat,” confirmed a Blackglama spokesman, a perk for the legends of the past, who all got to keep the coats they were photographed in.

- Lisa Lockwood, WWD

This is a video of the “Legends” photoshoot with Janet from Entertainment Tonight.

20% Off On Select Items Until The End of December

December 18 2009   Leave a Comment   

From now until December 31, 2009 Wolverine Furs is offering 20% off all of our Cloth & Fur trimmed coats. Nylon parkas trimmed with fox fur or, full length, cashmere coats (like the one featured below) are just some of what we have to offer.

Cashmere Blend Coat with Mink Fur Trim

Cashmere Blend Coat with Mink Fur Trim

Click here to browse our selection of cloth and fur trimmed coats.

“Baby It’s Cold Outside”

December 11 2009   Leave a Comment   

What better way to stay warm then wrapping yourself up in this snuggly, light weight, warm, sheared rex chinchilla fur stroller?

A knitted fur that would make your grandma put down her needles.

A knitted fur that would make your grandma put down her needles.

This is a plus size ladies (3x) knitted, stroller with a removable belt. It has a large oversized wing collar with drawstrings for a gathered collar. The front closures are hook and eyes with a button and loop at the neckline. This beautiful stroller is brand new with tags. It’s 36″ long with a 66″ sweep. The sleeves, measuring from the neckline to cuff, are an adjustable 36″.

Go on, press your cheek against this soft, sheared rex chinchilla  knitted fur.

Go on, press your cheek against this soft, sheared rex chinchilla knitted fur.

Click here for purchasing information or to find other similar items.

 
     
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